Even though Adsense seems to deliver the most relevant ads, highest CTRs and best eCPMs, you shouldn't neglect the other players on the pay per click market. The top three best pay per click programs are, in this order, Google Adsense, YPN (Yahoo Publisher Network) and Chitika. Other online advertising and contextual advertising programs seem to develop at an amazing rate, but it will be a while before any of them manages to threaten the position of the three main players. The most attractive thing about the programs offered by these providers is that they are fully automated, which means that you only have to paste a string of HTML code into your website and relevant ads will appear in that location instantly or in a very short while.
Google Adsense managed to secure its number one position as the best PPC program by creating a quick and easy to use ad placement and integration procedure. Also, the ads presented through Adsense are often very high payers, and revenues of $10 or $20 per click are not fairytales (multiply these numbers by 20-30 cliks per day, which is what you could expect to have after a couple of months of developing your ad-ready website).
Particularities of the 3 best PPCs
Google Adsense - Adsense is the most popular and effective pay per click program. Although you can use the presets offered by Google as far as ad placement and appearance are concerned, you can also modify those to your heart's content. Another feature that contributes towards the title of "best PPC offer" is the fact that Google sorts the ads for you, only displaying those that are most relevant.
Contextual ads also imply that the program will differentiate between the different meanings of the same word - a site on Java software will display related technical and software-related ads, not tourist information for visitors heading for the Indonesian island of Java. You can also modify and filter the advertiser ads on your site, a fact which allows you to obtain better relevance and higher click through ratios. These are just some of the things that make Google Adsense the most effective PPC choice - you can find out more about it by reading our special Adsense report .
Yahoo Publisher Network - YPN aims to be the best pay per click program by allowing you to generate additional revenue from your site and take advantage of Yahoo! Publisher tools, services and programs. However, YPN is just out of beta, so it's a very young player on the market. Backed up by Yahoo's huge resources, YPN has all the chances of becoming a tough competitor for Adsense, and many publishers see this as a great thing, as this will diminish Adsense's dominance and make both Google and Yahoo offer better deals to webmasters in order to gain supremacy. While the beta version of YPN showed that it is not a perfect program, the bugs are being sorted out and many publishers are using Adsense on one site and YPN on another, then switching after a month or two so as to compare results.
Chitika "the industry's leading impulse merchandising company" as they say, also offers some interesting pay per click options. Many webmasters were thrilled with the idea that an alternative to Adsense is on the market and deemed Chitika to be the best PPC program. However, although some of them are still loyal Chitika users, others have complained of the low CTR rates. While its hard to make a general statement about this pay per click program, it is widely accepted that Chitika, just like YPN, is still in an infancy phase. However, Chitika has the potential of becoming a great pay per click program (although it would take a miracle to overthrow "Google Adsense" in the near future). For more Adsense tips and guides on getting started, please see the author/resource box.
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