Many of my coaching clients are building a funnel of information products related to their book topic. This is a very smart business strategy!
One of the most important parts of that product funnel is a free item that you give to your website visitors in exchange for their name, email address, and permission to maintain on-going contact. In internet marketing terms, this technique is referred to as list building with a squeeze page, or pink spoon if you are an Andrea Lee fan like I am.
To create a pink spoon page or freebie offering quickly and easily, I suggest doing an audio product.
The most effective way to create an audio product is to have someone else interview you about your area of expertise, record the interview in mp3 format, and then provide website visitors with a link to listen to the audio after they register for your site.
However, you can't just get on the phone with a friend and chat. If you want to create a audio that will showcase your expertise and begin a positive relationship with your listeners, it is crucial that you do a little bit of preparation work before the interview.
Take these steps:
1. Select an interviewer who is engaging, has a good voice, and will be passionate about your topic.
2. Consider your future listeners. What benefits will they get when they listen to your interview? Will
you give them new information, share a case study or examples, solve a problem, or motivate them to try something new?
Make a list of at least 5 benefits that listeners will enjoy from the information you will share. Keep this list handy as you will use it to write the copy for your squeeze page later on.
3. Determine the length of your interview. I suggest 30-40 minutes which is enough time to give good content but not so long that people get bored and stop listening.
4. Craft an introduction and 5-7 questions for your interviewer. Ensure that your questions highlight the benefits you listed in your previous step.
5. Add in a call to action at the end of your interview. Do you want people to buy your book, send you some feedback, or sign up for a coaching program?
Give the listeners one step to take if they liked the information and want to learn more from you. Share this call to action with your interviewer before the call so she knows how to lead up to it in a classy way.
When you take these 5 steps to prepare for the recording of your audio product, you will feel confident and have fun making your audio product. If you neglect these steps, your interview will not give you the positive results you desire plus feel like slogging through molasses as you record it.
Author Resource:-
Need a book to build your business? Lynne Klippel is an author and publisher who specializes in helping entrepreneurs and aspiring authors write non-fiction books. For a free audio filled with publishing information, "How to Write Your Book the RIGHT Way," visit www.LoveYourLifePublishing.com
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