Unethical SEO refers to a number of techniques, often referred to as Black Hat which are employed by sneaky webmasters to achieve higher search engine rankings; techniques considered unethical in the SEO realm. Unethical SEO techniques are a combination of/or exhibit one or more of the following traits:
Infringement of acceptable search engine optimization policies
Less than optimal web user experience because of the use of unethical SEO techniques which present content in a manner intended to deceive search engine robots while presenting a totally different view to a human user. Many of the techniques that are now considered black hat were actually legitimate at one time until some people started to abuse them causing them to be dropped by the SEO community.
Unethical SEO techniques are actually effective in the short run when it comes to search engine ranking, the flipside is that when you're caught using them, something fairly easy these days given the advancement in search engine algorithms, then you run the risk of a penalty by the major search engines and that could have some very negative consequences to your online experience because your website could be blacklisted or completely dropped from the search engine index and if you know what that means then you may not want to attempt doing a black hat in your site.
Unethical SEO do more harm than good to your site rankings and is often an ill informed solution to a long term challenge. Before you think of
going black hat, consider the long term consequence of the technique versus the unlimited benefits of ethical SEO.
Below are some of the unethical SEO techniques you should watch out for.
Spamdexing: This technique involves the stuffing of keywords and keyword phrases into the site content; this technique could result to your site being penalized by the search engines. If you intend to optimize your website by using keywords then you should learn how to do it the right way.
Hidden Text: This technique involves the concealing of keywords by using matching font color in the page background of your website. This is done to attract search engines and increase rankings. Modern search engines are able to read hidden text hence can easily penalize any site found using this technique.
Doorway Pages: This is technique usually involves the act of presenting two different pages to the human user and the search engine with an attempt at trickery. An underlying page presented to the search engine is usually keyword stuffed to trick the search engine spider while the one presented to the user appears genuine.
Sneaky JavaScript Redirect: this technique involves the use of JavaScript with an intention to deceive search engines. Google is especially strict on the use of this technique and will not hesitate to penalize any site that employs it.
Stick to White hat SEO because doing that will ensure that you stay away from trouble and keep your site in search engine good books.
Author Resource:-
Sammy Kirkland in web programming and design. If you'd like to know more about our products, please visit our zen cart web design page and our wonderful mascot design
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