Gooseneck lighting is a type of lighting that is primarily used for business building lighting and commercial sign lighting. These fixtures offer superior lighting levels to neon lights, and they are far more sophisticated in their decorative appeal.
In fact, they can support any type of architecture ranging from the formal and historical to the ultra modern and contemporary. It all depends on the style, size, and finish of the fixture you choose.
They can also be used as either up lights or down lights, depending on how the fixtures are mounted and angled.
One of their most valuable applications is the lighting of business signage. This is especially true for service businesses like restaurants, bars, or nightclubs. A professional sign lit by a gooseneck lamp looks much more appealing and classy than a flashing neon sign over a shadowy door.
Also, these fixtures are perfect for the hotel and motel industry. The formal look they contribute to the building facade offers a competitive advantage over other lodgings using neon sign lighting. For a business located along a roadside full of competitors, this may mean the difference between a guest pulling into the driveway or continuing on by.
Gooseneck lighting is also ideal for showcasing small business buildings in office parks. People driving along the road cannot see the individual buildings inside the courtyard, but they can see well-illuminated signage that indicates such a business is located in that location. Brand recognition is strengthened by such awareness.
These fixtures also contribute architectural aesthetic to the form of a building. The wide variety of fixture types ensures that regardless of the building's style, there is some match that can be found in
the lighting world that will compliment its material build and geometry.
While this includes the modern and contemporary, there has always been a strong preference for gooseneck lighting in historical districts undergoing renovation.
There is something stately and formal about the shape of the fixture that lends a sense of historicity and classic conservative taste to any old brick courthouse, county hospital, or university building. At the same time, be aware that many new building projects in suburban town centers are looking more and more to the past for inspiration in building historical theme architecture.
Again, gooseneck fixtures are often preferred here because it can be adapted to both the original style and any customize variances created by the architect.
In sign lighting, gooseneck lighting can take the form of either up lighting or down lighting, depending on the type of sign being lit. A company brand that is painted on the side of a large building like a warehouse can have fixtures mounted either above or below the lettering.
If the sign is on the front of the building, it is better to mount the fixtures above the sign and angle the lamp down and back toward the lettering. The hook shaped arm of the gooseneck allows this to be done without obscuring the sign itself.
For monumentation, gooseneck lighting can be placed at the top or bottom of the monument. Again, this is all about the look the business wants to create.
The only rule that is absolute is that the arm of the fixture should never obscure the sign. Instead, its visible presences must compliment the monument and shine the light onto the lettering from the optimal angle of incidence prescribed by the photometric design.
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