In 1984, the Apple Computer company formulated their mission statement as follows:
"To produce high-quality, low cost, easy to use products that incorporate high technology for the individual. We are proving that high technology does not have to be intimidating for noncomputer experts."
Since then, Apple's statement has evolved to includes all of these aspects:
"Apple computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services."
Although both of these mission statements date well beyond Apple Computers' final impact on the computing world, they were integral to the company's ethical and technological goals and a big part of their evolution. In the 1970s, Apple was at the forefront of the personal computer revolution. The release of the Apple II ignited a fire under personal computer users, making them realize that true and powerful computing was within
reach of the common user. Not satisfied with this groundbreaking accomplishment, Apple reinvented itself in the 1980s by bringing the Macintosh line of computers to the public.
As the company's mission statement grew more refined so did Apple computers dedication to bringing top of the line computing products to consumers. Apple's desktop, laptop and notebook computers continue to dominate the computing industry in terms of innovation, imagination and capabilities.
Not satisfied with simply providing the best computers money can buy, Apple continues to upgrade its operating systems - hitting a very high note and a standard other operating systems have yet to match with the OS X operating system. Applications such as iLife and other professional apps ensure that regular and hardcore users will continue to be catered to by the company's mission.
Is if to put the icing on the cake, Apple has also spearheaded the digital music revolution. The widespread adoption of Apple's iPod portable music players and iTunes online music store has proved that personal computing has been taken to the next step - no longer are Apple/Mac products merely the tools of business, programming and graphic design. They have crossed over into indispensable gadgets for our "real world" entertainment.
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